The Complete Marketing Toolkit for Selling Your Home
At Key + Stone Property, we know that getting the best result starts with reaching the right buyers. Every property is unique — and so is every campaign. Here are the most powerful and proven ways we generate interest and inspire buyers to take action.
1) Professional Photography
A well-captured image doesn’t just tell a story — it sells one. Quality photography showcases your property’s best features, from room size and renovations to gardens and natural light. We use expert photographers to ensure every listing makes a strong first impression online and in print.
2) Signboards
A classic ‘For Sale’ sign out front still gets results, especially when your future buyer lives in the same neighbourhood. It’s a simple but effective way to spark interest and start conversations before your home even hits the major websites. Our in-house graphic design team create elevated signboards that showcase the best highlights of your property.
3) Engaging Copywriting + Property Descriptions
Photography grabs attention; great copy keeps it. We craft compelling descriptions that highlight your home’s lifestyle benefits — proximity to schools and cafes, year built or renovated, outdoor living, heating and cooling and more. It’s all about painting a clear picture of what life could be like for the next owner!
4) Visibility Online + Real Estate Portals
Today, more than 90% of buyers start their search online. That’s why we make sure your property will appear on Australia’s leading real estate platforms —realestate.com.au, domain.com.au and more. The right combination of standout photos and polished copy is essential to earn a spot on a buyer’s shortlist.
5) Printed Brochures
At open homes, a beautifully designed brochure is something buyers can hold onto and revisit. It acts as a reminder of what made your property stand out and reinforces the key selling points long after they’ve walked out the door.
6) Social Media Campaigns
Social media gives us access to highly targeted audiences. Whether it’s through Facebook, Instagram or LinkedIn, our marketing specialists will develop a social media campaign to make sure your home is seen by people who are actively looking, or those who know someone who is. It’s all about creating conversation and connection beyond traditional platforms.
7) Direct Buyer Outreach
Our extensive buyer database allows us to match your property with serious house-hunters. We also send email alerts and letterbox invitations to prospective buyers in your area, ensuring your property stays top of mind. With hundreds of engaged contacts and growing interest across Adelaide, we’ve built a network that works for you.
8) The Right Agent
A great real estate agent is one of the most powerful tools in your marketing toolkit. At Key + Stone Property, we do more than sell — we work with you to craft a tailored marketing strategy that suits your home, your goals and the current market. With our experience, local knowledge and personal approach, we guide you through every step to ensure your property stands out and achieves the result it deserves.
Ready to take the first step? Let’s chat.
From signboard to sold, Key + Stone Property is here to guide you every step of the way. Whether you're preparing to sell your family home, an investment property or something in between, our team will work with you to get your property the attention and the result it deserves. Let’s make your next move a successful one.
Book your free appraisal today or get in touch to chat further with our property experts.
Readers should seek independent legal advice tailored to their specific circumstances. Key and Stone Property Pty Ltd do not accept any liability for the accuracy or applicability of the information provided herein.